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Marymount Introduces New Branding For Athletics

Marymount Introduces New Branding For Athletics

ARLINGTON, Va. – Director of Athletics Jamie Reynolds and the rest of the Marymount (Va.) University Athletics Department is proud to officially announce athletics' brand new logo set as the department continues to move forward in its rebranding. 

Developed by Tennessee-based FMB Advertising, the Saints brand includes new primary and tertiary logos, along with wordmarks and sport-specific sub-brand logos, that are all solely for Marymount athletics use and the promotion of athletic events. The iconic fleur-de-lis will remain in the brand as a secondary logo. 

"For the first time ever, we have united all 17 of our sports under one brand umbrella so that we have a consistent look," Reynolds said. "Previously, everything varied from sport to sport. It was important for us to get a clean, bold, distinguished mark and be consistent with how we apply it." 

"Change represents progression and we will move forward as 17 sports, but are one team, one family," Reynolds added. 

As you can see by looking at the various logos below, "the approved Marymount athletic logos convey a look and feel unique to the Marymount brand and equitably represent the University's athletics program," FMB stated. "The logos communicate the strength, speed and energy of sport, presenting a visual language in the heart of a current, contemporary and clean sports logo design. They also serve to build a more robust, substantive branding package supporting the Marymount University brand."




The Primary logo provides a connection across the entire MU Athletics logo family. The first letter of Marymount University are joined together by the University's iconic fleur-de-lis. A timeless design, it uses a clean thick font for a compact logo packed with power, embodying the strength of the MU brand and MU's sports. 




The Secondary logo is MU's iconic fleur-de-lis. The logo unites the Saints with their many fans who recognize, support and admire them. It has become symbolic of the force that drives MU Athletics and gives special meaning to the student-athletes who represent this distinctive insignia logo. The Secondary logo provides additional support to the fleur-de-lis as a key element of the Marymount University brand primary logo. 



The Tertiary logo is MU's mascot, Bernie. The look and feel of Bernie makes him recognizable, representative of the fortitude of MU Athletics and the MU brand, while still being welcoming and approachable. 




Wordmark logos are distinct, text-only, typographic treatments that establish strong branding and identification. The Marymount name is synonymous with excellence in academics and sense of community, and these accolades resound in the Athletics program as well. Athletics are an integral part of the MU experience and it is only fitting that an MU Athletics logo is the name of the University. 


For more information or details, please contact Director of Athletic Communications Kyle Gurganious at