ARLINGTON, Va. - The Atlantic East Conference has completed work with Bosack & Co., one of the country's leading college branding firms, to produce the first-ever Conference logo.
The new Atlantic East logo is a bold, athletic interpretation of a solid "A" letter form, representing the integrity of the conference and its members. The A is on an Atlantic Blue ground and built with two simple geometric shapes of White and Gold representing the essential collegiate competitor-- Student and Athlete. These shapes are overlapped by the Red arrowhead of a compass pointer that is facing in a left-to-right or Easterly direction, representing aspiration and progress toward common goals.
The Conference logo is also available in each member school's own colors, which offers an opportunity for the institutions to further embrace the relationship with the Atlantic East and serves as a unifying element of the logo rollout.
"Today we made another historic step in the creation and branding of the Atlantic East" stated Commissioner Jessica Huntley. "It is a very exciting time to be a part of the Atlantic East and we appreciate all of the work Joe Bosack and his team did to create the visual identity for the Conference."
"It was exciting to imagine the new brand identity that represents the mission and vision of the Atlantic East Conference," said Joe Bosack, founder and creative director at Bosack & Co. "We are thrilled with the results of our collaboration with Commissioner Huntley and the member schools."
The Atlantic East Conference is a newly formed NCAA Division III conference that will begin official operations on September 1, 2018. The Atlantic East's seven founding institutions (Cabrini University, Gwynedd Mercy University, Immaculata University, Marymount University, Marywood University, Neumann University, and Wesley College) are academically selective, private colleges within a geographic footprint from northeastern Pennsylvania, through the Delaware Valley, to the Washington D.C. area.
About the Atlantic East Conference
The Atlantic East Conference is a group of academically selective, private colleges located in the Mid-Atlantic region of the United States that shares similar missions, values, beliefs and fosters athletic competition with a common understanding that athletics play an important role at our institutions.
About Bosack & Co.
Bosack & Co. is an independent, national branding and design firm specializing in sports and collegiate athletics for 20 years. Based in Pottsville, PA, the firm has a depth of strategic marketing and branding experience trusted by over 100 clients. For more, visit JoeBosack.com